My name is Simon Guindi Cohen, and “I love life.” I consider myself a very lucky man. All my life I have been surrounded by magical people and enlightening experiences, at least that’s how I have learned to see them. I come from a blend of mystical, spiritual and very colorful cultures. I was born and raised in Mexico City with a very strong Jewish identity, that is to say that my great grandparents came all the way from Aleppo, Syria and some from Kiev, Ukraine, and they all managed to end up in the wonderful Mexico City and become great entrepreneurs in the fashion industry. My strong Jewish Latin Identity, gave me enough values to later pursue a high school education in San Diego California and then a Psychology and Philosophy degree at the American University in Washington DC; I have also been blessed with the opportunity to travel all over the world from a very young age. These have been perfect ingredients for me to end up in the most amazing city in the world, and that is of course New York City.

The reason why I focus so much on my past 25 years is because I believe that the addition of all this wonderfully synchronized factors had let me be the person that I am today and that has learned to enjoy life the most. This “joy of life” which I consider an ability rather than a blessing or a personality trait, has driven me to have a very blessed life, filled with amazing people and very meaningful experiences. It has been more than ten years now that I discovered this ability of mine, and for many years I pushed myself to figure out what to do with it, and that is what ultimately led me to study Psychology and Philosophy in my college years, I thought that this would open my mind enough to experiment in which areas I could use this powerful tool I possessed. And so it was in my college years where it all began. I came to the realization that my amazing life and my constant search for meaning had to be manifested into fashion statements. It was the perfect excuse to unite my passion for living with my colorful and creative sense of humor, to share this with people I cared about, and at some point help raise the collective consciousness in my own unique kind of way.

After the tragedy of the Tsunami in 2004, while I was at break from college I decided to make 30 shirts in Mexico City that said “Do Your Part”  in a very retro funky hip style, simply by using the world known Mexico 70 font that at the time was considered very fashionable. The t-shirt was simple but it represented so much. I came back to school and gave it to all my friends on campus, I told them to wear this around for a few days because I wanted to see people’s reactions to the shirt. I chose carefully who to give the shirts to, people who I like to call “local celebrities”, I explained them that a few days after I was going to throw a party and they were going to be the stars of the night if they wore the t-shirt. As the news spread, I received hundreds of calls of people all over DC that wanted a shirt!  They didn’t care what it was for, they just really wanted one, so I had to order a couple of hundreds so we could start spreading the energy.  The party was a success and my friends enjoyed partying for a purpose. After that night I realized what a powerful approach to shifting my friends collective consciousness and also what an amazing idea it was for a business! Like that one I have continued to throw more and more parties promoting a healthy and happy lifestyle. Little by little I have been uniting a group of people from all over the world that support, live, and enjoy the “Spenglish Brand” concept, which in the end of day, represents Simon Guindi Cohen’s lifestyle.

And so it happened, I turned on a switch that is impossible to turn off; I created my own clothing brand and I called it “Spenglish” the brand was inspired with the intention of creating awareness to those who seek a nostalgic identity. Spenglish is defined as a contribution of ideas, feelings, and solutions to the modern world; a recipe of mindful creativity from a collective conscience. It represents the merging of magical cultures and their ingenious sense of humor. And I knew that this self-commitment would never disappear, and for as long as I exist, I wish that the world will always relate me to my brand.

For as long as I can remember, I have been surrounded by fashion, I come from an industrialist family who became very big in the textile world in the 70’s and 80’s, an amazing story of success from immigrants that arrived with nothing and built an amazing empire. And here I am in a foreign country, trying to repeat the patterns of my relatives, who came to my country with nothing to loose and a lot to gain.

Favorite Mexican dish?
Enchiladas de Mole

Mexico's best kept secret?
Mexico’s creative ingenuity is so well kept that Mexicans themselves don’t realize
how amazing it is

Favorite quote?
“When you want something, all the universe conspires in helping you to achieve
it” Paulo Coelho

Hangover cure?
Spicy Michelada Cubana con Cerveza oscura with Maggi sauce and buffalo sauce

Your best skill?
Alburing (Mexican style double meaning jokes)

What do you wish you could find from Mexico in NY?
Amazing Micheladas and cheaper Mezcal

Favorite instagram account to follow?
@enyelife @spenglish